Cartoon Network: The Indian Experience
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR035 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesBrand Management |
| Case Length |
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10 Pages |
| Period |
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1999 - 2002 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Cartoon Network |
| Industry |
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Media and Entertainment |
| Countries |
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India |
Abstract:
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The case examines the growth and evolution of Cartoon Network, the leader in the children's TV entertainment segment in India.
The localization and brand building initiatives taken by the channel are explored in detail. The case also discusses the measures taken by Cartoon Network to counter the threat posed by rival channels, Kermit and Nickelodeon.
The case also discusses the various charges leveled against the channel by critics and explores its future prospects.
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Issues:
» Understand the concept of cartoons, their universal appeal, and their ability to earn revenues for a TV channel/network
Contents:
Keywords:
Growth, Cartoon Network, children's TV, entertainment, India, brand building, Kermit, Nickelodeon, critics, future prospects
Cartoon Network: The Indian Experience
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